![]() ![]() However, if your experience on the platform worsens, it may become unsustainable to stay. You might even want to consider staying on Twitter to keep company leadership accountable and ensure it “doesn’t become a cesspool,” Zuckerman said. Many Twitter users acknowledge that Twitter has no perfect substitute, and it may not make sense for you to jump ship if you’ve built a valuable community on the platform. ”It’s probably going to be a much less usable network and potentially a much unhealthier network for people who are vulnerable and at risk.” To quit or not to quit “People have every reason to be worried about the future of Twitter,” Zuckerman said. You also may have a harder time finding someone to intervene on your behalf if you are being harassed on Twitter, he said. These changes mean more abusive content is likely to get through, said Ethan Zuckerman, an associate professor at the University of Massachusetts at Amherst’s school of information and computer sciences and director of the Initiative for Digital Public Infrastructure. Not to mention Twitter’s communications team the company didn’t respond to a request for comment from The Times about planned changes to the platform. Twitter got rid of teams devoted to human rights and machine learning ethics as well as a group focused on accessibility of the platform for disabled users. Friday’s mass layoffs demolished significant infrastructure focused on reducing harassment, abuse and incitement of violence, although Twitter has assured users that more that 2,000 front-line content moderators still work for the company. ![]() Like most social media platforms, Twitter has historically struggled with regulating objectionable speech and misinformation.īut Twitter is likely to become a much more hostile environment for marginalized groups, experts said, as Musk has made explicit, repeated calls to roll back content moderation. Here is a guide to what to consider when making a decision on whether to leave the platform, and some potential alternative online communities, including fast-growing Mastodon. ( Musk tweeted Sunday that user numbers have “increased significantly” since the acquisition was announced.) Others have said they will continue tweeting until the platform is obsolete. Some users have exited the platform over a variety of final straws, tweeting grim goodbye notes and directing their followers to alternative social media platforms where they can be reached. Meanwhile, to test the new owner, extremists have spewed racist slurs and Nazi memes and celebrity and corporate impersonator accounts have proliferated. Advertisers pulled back, and federal regulators are hovering. Since Elon Musk became the owner of Twitter in late October, the company has been in chaos. With 330 million monthly active users, the key is for brands to stay relevant in the Twitter community.If you are reading this, you’re probably despairing over your Twitter feed. Brands can also use social listenings and survey to improve their Twitter campaigns for the better. For marketers, this can also be an option to monetize Twitter ads and content. Twitter’s paid subscription is a platform’s move to boost revenue. Twitter is also doing an overhaul of Tweetdeck and is also looking to enable subscription on this insights dashboard.īloomberg reports that Twitter considers offering paid subscriptions on select services on 08 February 2021. ![]() Undo Send to recall or remove a tweet within 30 seconds.Social Listening to see conversations in volume around Twitter.Custom Colors for changing the background and themes of your Twitter profile.Brand Surveys allowing you to ask users for ad insights.Badges linking you to a business you own or run.Auto Response lets you set automatic replies to comments and messages.In a survey recently made by Twitter, it’s asking selected users which of the following features they are willing to pay for: Twitter is now finding ways to monetize exclusive content. Twitter’s latest move is to upscale its revenue. The platform also partnered with NBCUniversal. Recently, the platform has been focusing on acquisitions and partnerships. Do you love to read top tweets on Twitter? Are you willing to pay for it? Twitter considers offering paid subscriptions on selected services. ![]()
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