![]() ![]() Getting the Most Out of Yelp For Business Don’t offer people rewards (such as coupons or entries in a contest) for leaving a review. One thing you should never do is incentivize reviews. You should take a similar approach to online communications. Simply posting a Yelp sticker near your cash register is a good way to subtly remind customers to leave you a review without outright asking for it. Now, they appear to be taking a harder line on this issue, threatening to penalize your listing in the search results. For quite a while, Yelp “discouraged” review solicitation but didn’t outright ban it. Yelp’s policy on this is a little confusing. At the same time, Yelp has become quite strict about not openly soliciting reviews. Yelp provides both online badges and stickers for your business. When you have a Yelp listing it’s natural to want to encourage customers to leave reviews. If you’re going to advertise you need to take extra care about providing great products and services to your customers. No matter how much you invest in advertising, you can’t control what customers write about you. Yelp ads drive traffic to your listing but the rest is up to you. Before you do this, however, you should understand the limitations as well as the advantages of Yelp ads. If you want to get faster results, you may want to try Yelp advertising as well. It’s Up to You to Attract Positive ReviewsĬlaiming your Yelp For Business listing is essential to help you build your reputation and get more reviews. Since advertising helps you get your business in a more prominent place than an organic listing you have a better chance of being seen. Yelp pages are indexed by Google and other search engines. This prevents you from wasting money on people who are too far away to be likely customers. In other words, people who are within this range when searching will see your ad. There are different geo-targeting options depending on what type of business you have but the range is generally between 5 and 25 miles. Since Yelp is geared to local businesses, it makes sense to target customers within a certain range. You can combine text, photos and review snippets to your ads. Yelp has recently introduced Custom Ads, which lets you test different types of ads to find the formula that gets you the best response. In this case, you’re targeting business categories that your customers are searching for. These ads work in a way that’s similar to pay-per-click models such as Google AdWords and Facebook ads. You can start with a $5/day budget with no long-term contracts.Here are some of the most important points to know about Yelp advertising. While there’s a little box that informs readers that the listing is an ad, it’s not very prominent. ![]() These ads are fairly well integrated into the listings. You’ll notice that above the organic listings there are paid ads. Look up a category of business, whether it’s cafes, bars or pet grooming. To get a general idea of how Yelp advertising works, you can browse the site yourself. This is a type of coupon that entices people to try your business.Īdvertising on Yelp can help you attract more customers and reviews. Another perk you get with a free account is the ability to set up Yelp deals. If you do nothing else, this step at least gives you some ability to manage your reputation on Yelp. You can also respond to reviews, which you can’t do without registering with Yelp For Business. When you join Yelp For Business, you can add photos to your listing (customers can add their own photos whether you claim your listing or not) to highlight your best features. By claiming your listing, you increase the chances of getting reviews.Ĭlaiming your listing also helps you manage and optimize your profile. However, many customers won’t bother to do this. Any customer can create a listing for a business and write a review. Any business can get reviews on Yelp, even if they never signed up or even heard of the site. For one thing, it helps you increase your visibility. Claiming your Yelp For Business listing provides you with several advantages. ![]()
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